Market Research
Product Management
User Research
UXUI Design
Futures Exchange Building
/22.11
Member
5 Developer, 1 Desigenr, 1 Stakeholder
Tools
Figma, Asana, Trello, Shadowing, Usability Test, Service Safari
Responsibility
Market Analysis & User Research & Planning & Design & Team Management
Period
2022.11 - 2022.12
Summary
* This service has now been rebranded as Aark.digital
After conducting market research in the cryptocurrency financial sector, I identified an opportunity in futures trading and began development.
In order to lead the market as a frontrunner in the fast-evolving cryptocurrency domain, I set the scope for a minimal MVP to launch the service within a short two-month timeline.
To identify the core aspects of the futures trading experience, I employed techniques such as shadowing and service safaris.
Since we were creating a financial product that did not exist in the current market, it was crucial to effectively communicate and make the product understandable to users.
To achieve this, I benchmarked how existing exchanges offered similar features and delivered the service through a comparable flow.
Despite the large scale of the exchange, we successfully launched the service in just about one month and three weeks, making it the second service to launch in the market.
After conducting market research in the cryptocurrency financial sector, I identified an opportunity in futures trading and began development.
In order to lead the market as a frontrunner in the fast-evolving cryptocurrency domain, I set the scope for a minimal MVP to launch the service within a short two-month timeline.
To identify the core aspects of the futures trading experience, I employed techniques such as shadowing and service safaris.
Since we were creating a financial product that did not exist in the current market, it was crucial to effectively communicate and make the product understandable to users.
Despite the large scale of the exchange, we successfully launched the service in just about one month and three weeks, making it the second service to launch in the market.
To achieve this, I benchmarked how existing exchanges offered similar features and delivered the service through a comparable flow.
Summary
Member
5 Developer, 1 Desigenr, 1 stakeholders
Tools
Figma, Asana, Trello, Shadowing, Usability Test, Service Safari
Responsibility
Market Analysis & User Research & Planning & Design & Team Management
Period
2022.11 - 2022.12
Futures Exchange Building
/23.12
