UXUI
UT
Data Analysis
Camping Service Retention Improvement
/21.06
Member
1 Developer, 1 Desigenr, 1 PM
Tools
Figma, Amplitude, Market Research, Usability Test
Responsibility
Prototyping, UXUIU Design,
Prototyping, UXUIU Design
Period
2021.06 - 2021.06
Summary
This is a project aimed at improving service activation and stickiness right after the launch of the car camping spot discovery service.
We explored ways to deliver the 'personalized recommendation' feature with limited resources.
During this process, I researched methods to minimize friction that generates user input.
I designed the flow and gathered user feedback through prototyping.
As a result, the 7-day retention rate for users of the feature increased by about 20% compared to the overall average retention.
Camping Service Retetion Improvement
/21.06
Member
1 Developer, 1 Desigenr, 1 PM
Tools
Figma, Amplitude, Market Research, Usability Test
Responsibility
Prototyping, UXUIU Design
Period
2021.06 - 2021.06
This is a project aimed at improving service activation and stickiness right after the launch of the car camping spot discovery service.
We explored ways to deliver the 'personalized recommendation' feature with limited resources.
As a result, the 7-day retention rate for users of the feature increased by about 20% compared to the overall average retention.
I designed the flow and gathered user feedback through prototyping.
During this process, I researched methods to minimize friction that generates user input.
Summary
