Data Driven
UXUI
QA
Wallet Swap Conversion Rate Improvement
/24.06
Member
3 Developers, 1 Designers, 5 Stakeholders
Tools
Figma, Redash
Responsibility
UIUX Design & Prototyping & User Story Planning & QA
Period
2024.06 - 2024.10
Website Link
Summary
This is a project aimed at integrating the Swap and Exchange features, which are trading functions of a cryptocurrency wallet service that allows users to manage their assets.
During the integration process, I updated the UX to improve conversion rates.
Boosted conversion rate by up to 3x through strategic UX improvements.
Let's pinpoint
the differences
and check
the dropout rate
Let's pinpoint the
differences and check
the dropout rate
Let's pinpoint
the differences
and check
the dropout rate
+3
+3
+3
I sintended to identify points with different flows from other services, check the dropout rates at those points, and verify if they align with the major dropout points.
I identified points with different flows from other services, check the dropout rates at those points, and verify if they align with the major dropout points.
I sintended to identify points with different flows from other services, check the dropout rates at those points, and verify if they align with the major dropout points.
Total Flow
Total Flow
Only 6 Steps
For SWAP
Only 6 Steps
For SWAP
Only 6 Steps
For SWAP
Wallet Swap Conversion Rate
Improvement
/24.06
Member
3 Developers, 1 Designers, 5 Stakeholders
Tools
Figma, Redash
Responsibility
UIUX Design & Prototyping & User Story Planning & QA
Period
2024.06 - 2024.10
This is a project aimed at integrating the Swap and Exchange features, which are trading functions of a cryptocurrency wallet service that allows users to manage their assets.
During the integration process, I updated the UX to improve conversion rates.
Boosted conversion rate by up to 3x through strategic UX improvements.
Summary