User Research
Grwoth
UXUI
Camping Service Building
/22.04
Member
1 Developer, 1 Desigenr, 1 PM
Tools
Figma, User Interview, Questionnaire
Responsibility
Research & Design & Growth
Period
2022.04 - 2022.05
Summary
Due to low user acquisition for the camping magazine, We conducted user interviews to identify the real problems faced by campers.
Through these interviews, We discovered that the core issue for campers was 'finding the right location,' which led me to formulate a hypothesis and run an experiment.
The experiment was successful, and we pivoted from the magazine to a car camping spot discovery service, resulting in 1,000 new users within 12 days.
Camping Service Building
/22.04
Member
1 Developer, 1 Desigenr, 1 PM
Tools
Figma, User Interview, Questionnaire
Responsibility
Research & Design & Growth
Period
2022.04 - 2022.05
Due to low user acquisition for the camping magazine, We conducted user interviews to identify the real problems faced by campers.
Through these interviews, We discovered that the core issue for campers was 'finding the right location,' which led me to formulate a hypothesis and run an experiment.
The experiment was successful, and we pivoted from the magazine to a car camping spot discovery service, resulting in 1,000 new users within 12 days.
Summary